This academic project presents Eden, a Colombian chocolate brand with packaging design inspired by the country’s rich cacao heritage.
PROJECT DETAILS
The Concept
Eden is deeply rooted in the idea of Colombia as a paradise, drawing inspiration from the rich cultural and natural heritage of the country.
The brand evokes the symbolism of the indigenous Muisca people, who revered their land as a sacred, abundant paradise. This connection to paradise is reflected in Eden's slogan, "Eden, the paradise flavor," which emphasizes the luxurious and artisanal nature of the chocolate.
The brand is designed for a discerning audience that appreciates high-quality, handcrafted chocolate, blending Colombian traditions with an indulgent and exclusive experience. The visual identity and packaging are crafted to represent Colombia as a lush, bountiful Eden, inviting consumers to savor the essence of paradise with every bite.
Moodboard
Art
